State Farm Sales & Marketing Academy

Join us for an Information Session on Friday, February 10 from 12:30-2 p.m. in the Carmichael Playzone.

Free lunch is included! Come learn what it is all about!

Partner with a Fortune 35 Company and its Sales Associates to receive private mentoring in a team environment! At the State Farm Sales & Marketing Academy, all participants will receive:

  • Career development from Professional Mentors and Business Owners
  • Professional Development
  • Learn Value Positioning, Probing and Product Knowledge
  • Conversation, Relationship Building and Sales Tools
  • Overcoming Objections and Closing Techniques

Please RSVP through ePACK or at RSVP Form

Academy sessions will be held on February 24, March 17, and March 31 from 12:30-2:30 p.m. in Talley. Each session includes free lunch, training, mentoring, and lots of incentives!

Overview of State Farm Sales & Marketing Academy Sessions for spring 2017

February 24
Discovery Conversation
Interview process, asking good questions, getting to know your clients’ needs
Positioning Yourself
Offering yourself and your services as a solution, how can you help, what is your role?
March 17
Solutions Based Selling
Conversations around how to solve the clients concerns with your product, showing value, solving problems
Assuming the Sale
Check for approval and understanding, fix anything you have not clarified by asking questions
March 31
Overcoming objections and closing techniques
Recap of sales conversation
 April 21
Sales & Marketing Competition


The winning student will win a new Mac Book, a private dinner with State Farm Agents and Sales Leaders, and may qualify for a National Sales Competition with State Farm Insurance.

Questions? Contact Kelly Laraway at or at 919-513-1370.




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